BA Better Alternative

Better Alternative

Every purchase is a donation. See who you are funding before you pay.

Products Companies Barcode

Try one of these

Organic avocado, loose

Grown in Peru · sold in Denmark

GREEN

78/100

Avocado, conventional

Grown in Chile · sold in Denmark

YELLOW

46/100

Budget cotton t-shirt

Assembled in Bangladesh

RED

17/100

Every rating on this page is invented placeholder data. The evidence graph is not built yet.

Why this exists

Buying something is donating money.

Whatever you pay goes somewhere: to wages in the country that made the thing, to the tax base of the country the company pays tax in, or to a structure built to avoid paying it at all. Sometimes it funds fair-trade farmers or a non-profit. Sometimes it funds child labour, deforestation, or an owner in a jurisdiction that answers to nobody.

People generally have good values. What they do not have is a way to act on them at the till. The chain behind a product is deliberately hard to see, and nobody can research a supply chain while standing in a supermarket aisle.

So we make the consequence of a purchase visible, and we show the better alternative next to it. The goal is to point the money EU consumers and companies already spend every year at causes they would choose if they could see them.

Facts before scores. Every claim we show will carry its source, its date and its status, and an undocumented chain is shown as undocumented rather than quietly scored.

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