BA Better Alternative

Organic avocado, loose

Grown in Peru · sold in Denmark

GREEN

78/100

Documented fair-trade certification and a short, traceable chain.

Where your money goes

  • Growers and farm wages 31%
  • Tax paid in Peru and Denmark 18%
  • Shipping and retail 27%
  • Profit to owners 14%
  • Undocumented no evidence yet 10%

Documented share of this chain: 90%

Better alternatives

Every rating on this page is invented placeholder data. The evidence graph is not built yet.

Why this exists

Buying something is donating money.

Whatever you pay goes somewhere: to wages in the country that made the thing, to the tax base of the country the company pays tax in, or to a structure built to avoid paying it at all. Sometimes it funds fair-trade farmers or a non-profit. Sometimes it funds child labour, deforestation, or an owner in a jurisdiction that answers to nobody.

People generally have good values. What they do not have is a way to act on them at the till. The chain behind a product is deliberately hard to see, and nobody can research a supply chain while standing in a supermarket aisle.

So we make the consequence of a purchase visible, and we show the better alternative next to it. The goal is to point the money EU consumers and companies already spend every year at causes they would choose if they could see them.

Facts before scores. Every claim we show will carry its source, its date and its status, and an undocumented chain is shown as undocumented rather than quietly scored.

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